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people think only difficult writing is good writing. for years we study the classics, we build our vocabulary, we learn how to craft our sentences and paragraphs.
all through this period there is an unspoken suggestion if you don t understand what you re reading, it s your fault. It s not that the book is difficult to understand, it s that you are too dumb to understand it.
so you read more, you learn more, you waste your time working through impossible literature that means nothing to you.
he s done it. (i m talking about the imaginary guy sat next to me) and if you re a writer of any kind, you ve probably done it too. only problem is, if you decide after all this that you re going to work in advertising you re buggered.
the first thing i had beaten out of me and the first thing i beat out of any trainee copywriter is the misapprehension that only difficult writing is good writing.
the crappy flowery language that writers-to-be adopt in their early days (to prove themselves as an artist ) needs slapping down. In fact, it needs to be slapped down, taken outside and then stamped on......Read More detail
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