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i used this headline to prove a point. Headlines make people read. ...and if you're still reading, you're living proof it works. :) but that's common sense. Everyone knows juicy titles make people open an email (or read a sales letter) faster you can say "easy money". The problem is coming up with these masterpieces so you can get your promotions out quickly.
if you listen to the old school heavyweights, guys like john caples (who wrote tested advertising methods ), you'll learn you should spend 50% of your time on the body and 50% of your time on just the headline...
imagine if you spent 2 weeks plus grinding out an 8 page sales letter... You're now supposed to spend another 2 weeks writing hundreds of headline variations?
you could do that... Or you could take a short cut. you see, in todays age, even the top writers steal ideas from other people. Copywriters call it a "swipe file". A folder full of the best advertising copy you can get your hands on.
you should have swipe files of everything. Bullets, scarcity examples, price justifications, and of course... Headlines.
there's a simple so urce to find the best headlines in the world legends like gary halbert, john carlton, and michael fortin all agree. The best place to find world class headlines is on the cover of popular magazines.
it's not the obvious place to look, but it makes sense when you think about it. Magazines sell tens of thousands of copies every month, and if they di......Read More detail
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